As we all know, August is the breastfeeding month. Pigeon took this time as an opportunity to celebrate the unique and phenomenal ability of moms to breastfeed their babies by launching their Only Moms Breastfeeding Advocacy last Saturday, August 20, 2016 at the 3rd floor of SM Makati.
It was actually a week-long event with fun activities, breastfeeding solutions, booths, and amazing prizes for participants.
I was fortunate enough to have been invited to attend the culminating activity where moms and dads learned more about why breastfeeding is indeed #BestFeeding, both in terms of health and practicality, while everyone else gained better understanding and appreciation of what breastfeeding moms go through to better help and support them.
Hosted by Issa Litton, the event guests included Richwell Phils. Inc. COO, Maye Yao Co Say, certified parenting and lactation expert, Abbie Yabot and first-time mom and Pigeon Brand Ambassador, Shamcey Supsup-Lee.
Shamcey opened up about her experiences in breastfeeding so far and said that it was something she always wanted to do for her baby but she didn’t realize how hard it would be. She admitted to crying and having a lot of sleepless nights. She also said that among the things that helped her push on include eating lots of malunggay, having soup and power pumping every three hours.
She uses breast pumps from Pigeon, of course. She also recommends investing in their nipple cream because it can be a big help when breastfeeding starts to hurt.
Abbie, on the other hand, shared some breastfeeding tips as well and encouraged moms to keep on doing it despite the challenges because there are solutions available. She stressed the importance of support coming from the husbands, family and friends because breastfeeding is not just the job of the mom alone. Moms have to have a supportive environment in order to breastfeed successfully.
Maye agrees with this and encourages everyone to be breastfeeding advocates because everyone plays a crucial part in mom and baby’s breastfeeding journey. While moms with newborn infants are the main audience of the breastfeeding advocacy and event, Pigeon sees a larger and more inclusive need to drive awareness on its importance. Statistics here in our country show a major lack of support and encouragement for moms to breastfeed. By educating more people about this, Pigeon is aiming to help build a stronger support system – that includes dads, family and friends – for moms who are going through the journey, as well as the infants whose health and well-being are top priority.
It was a really informative and encouraging event for me especially because I’m about to give birth in a matter of only a few weeks.
I encourage you all to check out Pigeon products asap. The breast pumps are all on sale until August 26 so this is your chance to avail of huge discounts.
To learn more, like and follow Pigeon Philippines on Facebook, @pigeonbabyph on Instagram and Twitter and check out www.pigeon.com.ph for the best baby and mom care solutions.